MOTION DESIGN / SELECTED SCENES
EVERYDAY
IN MOTION
An AI-assisted motion film for a major brand, turning everyday moments into a warm, character-led visual story. Developed through professional art direction, a consistent design system and close client collaboration.
- TYPE
- COMMERCIAL
- YEAR
- 2026
- PRODUCTION
- 4 WEEKS
- FORMAT
- 16:9
- TOTAL RUNTIME
- 6 MIN
- SELECTED SCENES
- 08
Art direction / Character development / AI-assisted animation / Edit & finishing
On the move
A scooter journey introduces the character and sets the visual rhythm.
01 / VISUAL DEVELOPMENT
A character.
A consistent world.
A locked character reference gave every scene a shared foundation: proportions, expression, wardrobe and texture. Professional designers guided the visual development and reviewed the AI-assisted output throughout production.
02 / FROM THE PRODUCTION BOARD
The decisions
behind the frames.
The production canvas connected scene planning, visual references and review iterations. These selected development frames show how locations, light and character staging were brought into one coherent visual system.
A sense of place
Open compositions, warm daylight and a restrained palette establish the world.
One visual language
Glass, foliage and soft surfaces carry the same painted texture into the interiors.
Designed for motion
Clear silhouettes and readable actions guide the transition from still frames to movement.
03 / PRODUCTION
Human direction.
AI-assisted craft.
From the first visual direction to the finished film, production took four weeks. Close client collaboration kept each stage aligned: decisions were documented, feedback was incorporated promptly, and every sequence was reviewed before delivery.
- 01
Define
Story, scene planning and visual references.
- 02
Develop
Character and environment studies, refined through review.
- 03
Direct
AI-assisted motion under professional art direction.
- 04
Finish
Edit, consistency checks and final client approval.